Learn to THINK like a product manager and level up your career.
START TODAYA great product manager asks two big questions: “Should we build this?” and “Why?” These product managers are bad idea terminators - they know how to identify the ideas that should be swiftly killed, and how to make room for the best ideas to prevail. After our 10 part Product Management Foundations course, you will be one of those Product Managers. You will confidently ask the right questions, prioritize efficiently, and lead your team to product success. While we will definitely touch on the basics, this isn’t just a 101 course - you will gain insight into how working product experts approach setting goals, interviewing users, choosing the right experiment, communication with stakeholders, and much more. You will walk away with an arsenal of new frameworks and methods in your product toolkit that will immediately apply to your day to day work.
A Product Manager's Purpose
A Roadmap To This Course and Your Role
The History of Product Management
Agile and Product Management
Module Roundup
Module 1: Quiz for Understanding
Goals and Metrics
Pirate (AARRR) Metrics
HEART Framework
Choosing the Right Metrics and Goals
The Product Strategy Canvas
Module Roundup
Module 2: Quiz for Understanding
Building Empathy
Effective Customer Interviews
Good User Personas
Empathy Maps
Weekly Roundup
Module 3: Quiz for Understanding
Killing Your Bias to Focus on the Problem
Jobs to Be Done
Problems vs Requirements
Opportunities: Choosing the Right Problem
Module Roundup
Module 4: Quiz for Understanding
Experimenting to Learn
Finding Problem-Solution Fit
The Product Kata
Creating the Value Proposition
Module Roundup
Module 5: Quiz for Understanding
Finding Product-Market Fit
Identifying Assumptions
The Truth About MVPs
A/B Testing: When and Why
Module Roundup
Module 6: Quiz for Understanding
Building a Solution Strategy
Story Mapping & Minimum Feature Sets
Cost of Delay
Feedback, Iteration, and Definition of Done
Module Roundup
Module 7: Quiz for Understanding
The Deal with Backlogs
Prioritization Guidelines
Effective Roadmaps
Sunsetting Products and Features
Tools and Frameworks for Product Managers
Module Roundup
Module 8: Quiz for Understanding
Running Ideation Sessions
Understanding Stakeholders and Getting Buy In
Motivating and Working with Your Team
Module Roundup
Module 9: Quiz for Understanding
Continuing Your Product Management Education
Case Study on Improvement Phase
Case Study on Creation Phase
Good vs. Great Product Managers
Full Class Activity/Readings Roundup
Module 10: Final Quiz!
Product Management is changing. These courses made me feel like part of an elite group of product managers, more evolved and armed with the best tools available. Reviewing the readings and videos has become part of my daily work methodology.
- Antonio Nuno, Head of Product at QoS Labs
Melissa and the team have put together a fantastic framework of product management thinking and deliver it in a way that clearly demonstrates that they live (and love) what they teach.
- Dennis Harry, Product Manager at Marketplacer
I love that you cover so much high quality content in such a short window of time. Each video is well organized. The drawings (and cats) that get mixed in to help reinforce your main points are a bonus.
- Katie St. Francis, Product Manager at LeanKit
If you are a product manager at any level, and looking for tools and content to help you level up and evolve your toolkit, this is the course for you!
- Dave Masters, Senior Product Manager at Realtor.com
Learn how to craft evidence-based product strategies that drive commercial success. Perfect for product leaders focused on turning market opportunities into profitable growth. *Presale: This course will go live in Q1 2025 and you will be onboarded at that time.
We’ll show you how to deliver evidence-based customer insights to inform the direction of your product and help you answer the question, “What do I do next?”
Have you ever been overwhelmed by developer jargon? Or felt the pain of balancing priority with feasibility? This course will teach you the basics of common technology patterns and how to work with developers.
As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.
Make UX core to your product skill set. We’ll show you how to work with UX designers, and how to identify areas of opportunity, create wireframes and interactive prototypes, and validate solutions with users when working solo.
Learn how to size your market, research what your competitors are doing, identify the major trends in your market, and pull this information together to make a compelling business case.
