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We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.
Buy the BookCOURSE OVERVIEW
As a product manager good metrics are key to improving your decision making. Discover how to effectively use metrics to monitor product health, guide product direction, and communicate your product’s status within your company.
What You Will Learn
1 Introduction to Metrics
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What are Metrics & Why are They Important? (5:07)
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Activity: Assess Your Metrics
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Course Glossary
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Unit 1: Quiz for Understanding
2 Understanding Metrics
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What Makes a Good Metric (5:14)
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Activity: Run a Metrics Pre-Mortem
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Segments & Cohorts (3:50)
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Activity: Identifying Segments & Cohorts
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Frameworks That Use Metrics (3:50)
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Activity: Mapping Metrics to Frameworks
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Unit 2: Quiz for Understanding
3 The Metric Lenses
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The Process Metrics Lens (4:44)
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Activity: The Accelerate Metrics
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The Product Metrics Lens (3:44)
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Activity: Breaking Down Product Metrics
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The Quality Metrics Lens (4:30)
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Activity: Finding Proxy Metrics for Customer Satisfaction
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The Commercial Metrics Lens (5:00)
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Activity: Building a Revenue & Cost Mind Map
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The Market Metrics Lens (5:21)
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Activity: The Market Metrics Lens
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The Strategic Metrics Lens (3:00)
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Activity: Writing OKRs
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Unit 3: Quiz for Understanding
4 Working with Metrics
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Communicating Metrics (4:50)
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Activity: Communicating Metrics
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Using Metrics With Your Team (3:33)
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Activity: Metrics Meetings Worksheet
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Where Metrics Fail (4:56)
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Activity: Finding Mutually Destructive Pairs
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Unit 4: Quiz for Understanding
5 Putting It All Together
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Metrics Roundup
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