We Wrote The Book!
We’ve helped countless enterprise and growth stage companies alike avoid the dreaded build trap and see exponential growth. Read about our approach in our new book.
Buy the BookCOURSE OVERVIEW
In this course you’ll learn how to validate your qualitative data (think insights from observing your customers), and dig deeper into the “why” behind your quantitative metrics—those pesky analytics that have everyone jumping to conclusions. We’ll show you how to deliver evidence-based customer insights to inform the direction of your product and help you answer the question “What do I do next?”
What You Will Learn
1 Introduction to User Research
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When Should I Do User Research?
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Course Glossary
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Activity: Identifying Assumptions
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Unit 1: Quiz for Understanding
2 Preparing Your Research
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User Research Methods
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Recruiting & Planning
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Activity: Creating a Research Plan
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Unit 2: Quiz for Understanding
3 Evaluative Research
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Evaluative Research
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Activity: Creating a Usability Test
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Unit 3: Quiz for Understanding
4 Generative Research
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Ethnography
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Activity: Conducting an Ethnographic Interview
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Unit 4: Quiz for Understanding
5 Synthesis and Analysis
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Synthesis and Analysis
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Activity: Making Sense of Qualitative Research
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Unit 5: Quiz for Understanding
6 Quantitative Research
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Surveys
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Analytics
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Activity: Design a Survey
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Unit 6: Quiz for Understanding
7 Deliverables
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Deliverables
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Activity: Create Your Own Research Presentation
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Unit 7: Quiz for Understanding
8 Putting it All Together
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User Research Roundup
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